self-reference criteria

The Basics of Meaningful Travel: Self-Reference Criteria

by Steve Brock on September 8, 2010

Open or closed? Which is "common sense?"

This is the first in an ongoing series on the basics of meaningful travel.

I spent a year in China teaching a graduate program in international marketing and trade. One of the classes I taught dealt with cross-cultural negotiations. In the textbook we used, I remember an interesting concept they highlighted called “self-reference criterion.” This means that we factor all our decisions based on our own cultural assumptions and biases. Everything we take in gets filtered through our own self-reference lenses. [click to continue…]

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